Trailer history

This post is about how trailers have changed over the years, I will provide a name of a trailer through each change and also an example of each:

Snow White and the Seven Dwarves (1937):  This was the first trailer to be produced by Walt Disney and it was very heavily texted throughout. There was also a sense of propaganda because of the war and it also included a voice over right through the actual trailer. The trailer also included information about Walt Disney, who was the creator- this seems quite unusual now as no trailers today include information about one specific person who is the head of the company! There was also a re-release of the trailer and there was also a lot of clips from the film were actually shown in the trailer.

Cinderella (1950): This advert features a lot of large text and includes a lot of facts and interesting information; it keeps the low voice over and also surprisingly- doesn’t outline the actual story of what the film was about, this could maybe be because people will already know what it is about. The information the trailer shows (what I mentioned before: took around 6 years to actually collect!) The trailer was also very small, and didn’t have a long running time. This could be seen to the viewer as a ‘tease’?

 

Gone with the Wind (1939): The entirety is attached with heavy amounts of text, giving information on the film itself, for example the actors and actresses featuring in the film. This also didnt include must of the film, and was more writing and contextual knowledge regarding the film. This is not done much now-a-days.