Film trailer terminology

There is a lot of terminology used inn describing film trailers, i will now detail these below and give a descripion and explination of what they mean:

Music    The music used within a film trailer is a very important thing, this is because music often sets the tone of the trailer and gives denotations and connotations about what the film is about. Music can often be very expensive especially if the song is very well known, however films can also get jusic made especially for their trailer, which can be equally expensive. Music can make or break a trailer, for example a horror film would not have a happy melody in the background, where as a chilkderens film would, also a childrens film wouldnt have a sound track on the trailer that is a dark and scary one, such as the one used in Bat man: Rise of the dark knight, or the music from Paranormal activity.

Voice Over    A voice over is very similar to music, the voice has to fit the film and what it is about. Getting a good voice over can be expensive, especially when using a well known one. Big companys such as Warner Brothers though, have the same people doing them, this is why sometimes when watching a film trailer the voices sound the same.

Cast Run    The cast run is a list of actresses and actors names that are shown throughout the films trailer, who feature in the actual film itself. They wouldnt have actors in the trailer that wouldnt be in the film itself. This is done using the big names of the movie to help create the hype and raise awareness of the film through the use of the main stars,m and also by using the well known stqars it is more likely thast people will want to go and see the film as they are i n it, this is known as star power.

Billing Block    The billing block is mainly used at the bottom of a films poster and includes all of the people who played some of the major roles within the making of the film, this can also make a fil,m much more popular as there are people well known for films and people like films by them, so even if the film was a flop they would most likely make there money back as a good film director, for example, has made the film. An example of this would be a film from Steven Speilberg etc.

Ident    The Ident is the part of the trailer that shows the production company that was involved in making the film trailer, for example more well known ones are Warner Brothers- which is a huge multi million pound company and not so big well known ones such as Big talk productions, which is a British company.

Video Resolution    The resolution of the films trailer is in most cases the same as the resolution of the actual film. E.g. 35mm Reel / Digital Formats (this resolution is very good but expensive high range view) But thanks to the increase of viewing film trailers on the internet most trailers are being posted on to video sharing sites such as VIVO and Youtube to be viewed in 1080P resolution, which is a basic and cheap view.

Sounds    Most of the modern film trailers will be using the Dolby Digital Sound Format, or other programmes similar to this. This is so that they can use the the sound effects to the greatest potential, helping to create atmosphere within scenes of importance within the trailer and also, throughout the film.