Station identification is the practice of radio or television stations or networks identifying themselves on air. For example a picure, either still, or moving, with the name of the company with it- the aim of idents is to get the viewer recognising names and idents woith eachother, aswell as films and trailers.
Films, radios and televison stations all have idents. For example in television is the bbc. The history of BBC idents begun in the early 1950's, they began by showing a logo inbetween programmes and as new technology has become available, these devices have evolved from simple still black and white images to the sophisticated full colour short films seen today. With the arrival of digital services in the United Kingdom, and with them many more new channels, branding is perceived by broadcasters to be much more important, meaning that idents need to stand out from the competition.
A famous ident from the film industry are production companys such as Warner Brothers and Paramount pictures. The ident is the short clip at the beginning of the film, or trailers, this advertises and shows the audience who the Production Company for the film is. This gives the company its reputation, as the auidence will judge them on the standard of the film, also on the other hand, more people will trust and would be more likely go to a film which was funded by universal because it is well known and has a good reputation.
Images of Warner Brothers idents:
Films, radios and televison stations all have idents. For example in television is the bbc. The history of BBC idents begun in the early 1950's, they began by showing a logo inbetween programmes and as new technology has become available, these devices have evolved from simple still black and white images to the sophisticated full colour short films seen today. With the arrival of digital services in the United Kingdom, and with them many more new channels, branding is perceived by broadcasters to be much more important, meaning that idents need to stand out from the competition.
A famous ident from the film industry are production companys such as Warner Brothers and Paramount pictures. The ident is the short clip at the beginning of the film, or trailers, this advertises and shows the audience who the Production Company for the film is. This gives the company its reputation, as the auidence will judge them on the standard of the film, also on the other hand, more people will trust and would be more likely go to a film which was funded by universal because it is well known and has a good reputation.
Images of Warner Brothers idents:
